Job Description

Position Overview:
As a Content Writer specializing in commercial brochures and social media blogposts, you will be responsible for creating persuasive, informative, and visually appealing content that resonates with our target audience. You will collaborate closely with our marketing team to develop content strategies, ensure brand consistency, and drive engagement across various platforms.
Key Responsibilities:
• Develop high-quality content for commercial brochures, including product/service descriptions, benefits, features, and compelling calls-to-action.
• Create engaging social media blogposts that align with our brand voice, target audience, and marketing objectives.
• Conduct thorough research to understand industry trends, market dynamics, and customer preferences.
• Collaborate with graphic designers and multimedia specialists to integrate visual elements into content pieces.
• Optimize content for SEO to improve visibility and organic reach.
• Monitor and analyse content performance metrics to identify areas for improvement and optimization.
• Stay updated on emerging content trends, social media algorithms, and best practices in content marketing.
Required Skills:
• Proven experience as a Content Writer, preferably with a focus on commercial brochures and social media content.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
• Strong understanding of content marketing principles and strategies.
• Proficiency in crafting persuasive and concise copy that drives action and engagement.
• Familiarity with SEO best practices and tools.
• Creative mindset with the ability to generate innovative ideas and concepts.
• Excellent time-management and organizational skills, with the ability to prioritize tasks and meet deadlines.
• Bachelor’s degree in English, Journalism, Marketing, or a related field (preferred).